Roivenue Articles

  • All
  • Marketing Attribution
  • Data Integration
  • Marketing
  • About Roivenue

The biggest change in ROIVENUE history

YES, we now have a free plan

How To Simplify Your Multi-Channel Attribution Strategy

Multi-channel attribution becomes an essential part of our digital marketing world. Having a full understanding of it, allows you to optimize your budget.

What Every E-Commerce CMO Needs To Know For 2019

Τhe use of data integration, among others, will become common place to e-commerce marketers to have a view of insight to optimize their campaigns.

How To Kickstart Your Referral Program From Scratch

One of the core components of almost any e-commerce sales strategy is referral marketing. We’ve compiled a list of examples that will inspire you to build a highly functional referral marketing game for your own store.

The Difference Between Data Analysis and Attribution

Data is useless unless you turn it into a source of action. In this article we take a brief dive into data analysis and how attribution fits into the whole mix.

Effectively Allocating Your Marketing Budget Across Channels

Analyzing and understanding the entire customer journey for your business is both a complex and vital part of your marketing strategy. Read how to best navigate this complexity.

The Difference Between Rule-Based Attribution and Data-Driven Attribution

Find out the recommended attribution model to measure and optimize campaign performance and how it helps you fully understand where to allocate resources and spend your budget.

Discovering Multi-Touch Attribution

The increasing demand for in depth-data analysis brings along an inevitable demand for a detailed data attribution model that allows marketers to credit all touch-points more precisely.

Make Conversion Rate Meaningful

Everyone loves conversion rates, but without greater context, its not nearly as important as some marketers believe. Read about how effectively measure conversion rates.

An Introduction to Marketing Attribution

Not all attribution models are built the same. Here's what you need to know. From first touch to last touch, all the way to Markov Chains, Martin Faith breaks down the types of attribution models with real life examples.

Manage Complex Marketing Environments

Watch as Tomáš Mikletič, discusses how using the correct marketing tools to manage complex Marketing environments with Roivenue.

Take the Guesswork Out of Marketing ROI

You have the data, you just need the right tools and the right approach to enhance your marketing return on investment. Read here about how to invest intelligently with Roivenue's attribution model.

Google Attribution is Finally Going to Solve all Marketers' Problems. Or is It?

​Maybe, maybe not. Read up on why independent data is the key to sound, reliable measurement, and how Roivenue works its magic to enhance your marketing. ​

Here's Why We Decided To Give 10% of The Company To Our Employees

Roivenue is defined by our incredible colleagues who believe there's a better way of digital marketing and are willing to do what it takes to prove to the world that it is the case. We want people to love it here.

5 Reasons Why Google Analytics Isn't Enough

Getting the most out of the data flowing into your business can be challenging. Native and free tools are a good start, but they can't do everything.

Roivenue Grew By 430% YOY And Is Doubling Down On Its Attribution Product ​

2017 was a very fortunate year for us here at Roivenue.​ Doubling the team and number of clients, product improvements, new offices in three new countries and much more. Check what's new!

​Roivenue Gets Up To 2,2M€ ​To Scale Up Its Attribution And Data Integration Suite

For long, we thought bootstrapping was a way to go. But now we've found the perfect partner in crime for our international expansion.

Attribution Modelling for Dummies (And Marketers)

Our CEO, Pavel Sima made a short recap of different attribution models using just simple, real-life metaphors. Finally you will be able to understand them and recall them with ease.

Don't Worry About Your Privacy, Roivenue's Take On GDPR.

Roivenue values the privacy of it's clients as well as it's clients users, so here is just a quick summary of how we approach GDPR.

Biggest Trends We Spotted At DMEXCO 2018: Attribution, CLV And CMO-CFO Relationships

DMEXCO is the best place to learn about trends in digital for the upcoming year. Our own Jan Randus distilled the trends for you and it all boils down to these three (plus one) topics.

The Marketing Beast 50/50 Offer For Growing E-Commerce Tigers

Read on if you are an e-commerce tiger who grow so fast that everything is in constant flux for you. ​

Google Analytics Skews 20% Of Your Conversion Data

Have you ever heard of Campaign timeout setting within Google Analytics? Almost no one has and it is skewing most of your data. Let's have a look at the problem and how can we fix it.

​ROIVENUE Is Ranked TOP 15 Marketing Attribution Vendors

Research and Markets has named ROIVENUE™ as one of the TOP 15 major vendors offering multi-touch marketing attribution software and services worldwide.

ROIVENUE Is Set To Save UK Retailers Billions

There are different ways to measure your marketing ROI, but the best one so far is multi-touch data-driven attribution. Watch the full interview of our CEO, Pavel Sima for Business Reporter.

Getting Started with Microsoft Power BI

Excel is great, but Microsoft Power BI is just too enhanced not to use. It's incredible capabilities can be utilized for data viz and much more.