How To Simplify Your Multi-Channel Attribution Strategy
Multi-channel attribution becomes an essential part of our digital marketing world. Having a full understanding of it, allows you to optimize your budget.
Multi-channel attribution becomes an essential part of our digital marketing world. Having a full understanding of it, allows you to optimize your budget.
Τhe use of data integration, among others, will become common place to e-commerce marketers to have a view of insight to optimize their campaigns.
One of the core components of almost any e-commerce sales strategy is referral marketing. We’ve compiled a list of examples that will inspire you to build a highly functional referral marketing game for your own store.
Data is useless unless you turn it into a source of action. In this article we take a brief dive into data analysis and how attribution fits into the whole mix.
Analyzing and understanding the entire customer journey for your business is both a complex and vital part of your marketing strategy. Read how to best navigate this complexity.
Find out the recommended attribution model to measure and optimize campaign performance and how it helps you fully understand where to allocate resources and spend your budget.
The increasing demand for in depth-data analysis brings along an inevitable demand for a detailed data attribution model that allows marketers to credit all touch-points more precisely.
Everyone loves conversion rates, but without greater context, its not nearly as important as some marketers believe. Read about how effectively measure conversion rates.
Not all attribution models are built the same. Here's what you need to know. From first touch to last touch, all the way to Markov Chains, Martin Faith breaks down the types of attribution models with real life examples.
Watch as Tomáš Mikletič, discusses how using the correct marketing tools to manage complex Marketing environments with Roivenue.
You have the data, you just need the right tools and the right approach to enhance your marketing return on investment. Read here about how to invest intelligently with Roivenue's attribution model.
Maybe, maybe not. Read up on why independent data is the key to sound, reliable measurement, and how Roivenue works its magic to enhance your marketing.
Roivenue is defined by our incredible colleagues who believe there's a better way of digital marketing and are willing to do what it takes to prove to the world that it is the case. We want people to love it here.
Getting the most out of the data flowing into your business can be challenging. Native and free tools are a good start, but they can't do everything.
2017 was a very fortunate year for us here at Roivenue. Doubling the team and number of clients, product improvements, new offices in three new countries and much more. Check what's new!
For long, we thought bootstrapping was a way to go. But now we've found the perfect partner in crime for our international expansion.
Our CEO, Pavel Sima made a short recap of different attribution models using just simple, real-life metaphors. Finally you will be able to understand them and recall them with ease.
Roivenue values the privacy of it's clients as well as it's clients users, so here is just a quick summary of how we approach GDPR.
DMEXCO is the best place to learn about trends in digital for the upcoming year. Our own Jan Randus distilled the trends for you and it all boils down to these three (plus one) topics.
Read on if you are an e-commerce tiger who grow so fast that everything is in constant flux for you.
Have you ever heard of Campaign timeout setting within Google Analytics? Almost no one has and it is skewing most of your data. Let's have a look at the problem and how can we fix it.
Research and Markets has named ROIVENUE™ as one of the TOP 15 major vendors offering multi-touch marketing attribution software and services worldwide.
There are different ways to measure your marketing ROI, but the best one so far is multi-touch data-driven attribution. Watch the full interview of our CEO, Pavel Sima for Business Reporter.
Excel is great, but Microsoft Power BI is just too enhanced not to use. It's incredible capabilities can be utilized for data viz and much more.