Analysis: E-shop achieved revenue growth even during COVID crisis doing this simple trick

Analysis: E-shop achieved revenue growth even during COVID crisis doing this simple trick

 

We wanted to see how eshops were handling the crisis and how is it important to frequently analyze your marketing investments - so we asked.

With 52 eshops as respondents across 3 countries in Europe we now have the answers.
 
I want to have a look at full results
 

1. There wasn’t crisis everywhere

Even though over half of the respondents wrote down decreases in their revenue (66% of them decreased revenue by over 20%), there were a few businesses verticals across all industries that took the situation to their advantage and experienced big revenue growths. For example electronics eshops or food industry both increased their sales.
 
 
 Výzkum článek-4
increase vs decrease in percentages
 
 
 
Fashion industry, on the other hand, wasn't so lucky. Almost two thirds of our respondents experienced decrease in revenue and in most of the cases by over 20%.
 
 
Výzkum článek
increase vs decrease in percentages
 
 
 

2. Companies experienced revenue growths when analysing more often

 

 

Výzkum článek-1
Comparison of frequency of analysing marketing investments
 
 

Eshops, no matter in which industry, that analysed their marketing on a daily basis saw revenue growth by 5%. Businesses that analysed on weekly or monthly basis were more likely to experience decrease in their revenue. 

 

3. Smaller eshops with revenue less 2 million EUR suffered more, mid sized eshops performed the best in revenue growth

 

 

Výzkum článek-5

Size of the business compared to year over year increase/decrease in EUR

 

 

The most critical hit in revenue growth was taken by both the smallest and the biggest businesses. 60% of biggest businesses and almost half of the smallest saw decrease by over 20%. On the other hand, mid sized businesses handled the crisis extraordinarily. Over 30% of them managed to increase their revenue growth by over 20%. There is also more relation between “more than 20% increase” and other categories than in smallest and biggest businesses.

 

I want to have a look at full results

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