Analysis: E-shops Achieved Revenue Growth Even During the COVID Crisis Using This Simple Trick

Analysis: E-shops Achieved Revenue Growth Even During the COVID Crisis Using This Simple Trick

 

We wanted to see how eshops were handling the crisis and if it's important to frequently analyse one's marketing investments - so we asked.

With 52 eshops as respondents across 3 countries in Europe we now have the answers.
 
I Want To Have a Look at the Full Results
 

1. There wasn’t crisis everywhere

Even though over half of the respondents recorded a loss in revenue (66% of them experienced a decrease of over 20%), there were a few business verticals across all industries that took advantage of the situation and experienced a large revenue growth. For example, electronics e-shops or food industry both increased their sales.
 
 
 Výzkum článek-4
increase vs decrease in percentages
 
 
 
The fashion industry, on the other hand, wasn't so lucky. Almost two thirds of our respondents suffered a decrease in revenue and in most of the cases by over 20%.
 
 
Výzkum článek
increase vs decrease in percentages
 
 
 

2. Companies experienced revenue growths when analysing more often

 

 

Výzkum článek-1
Comparison of frequency of analysing marketing investments
 
 

E-shops, no matter which industry, that analysed their marketing on a daily basis saw revenue grow by 5%. Businesses that analysed on a weekly or monthly basis were more likely to experience decrease in their revenue. 

 

3. Smaller eshops with revenue less 2 than million EUR suffered more, mid sized eshops performed the best in revenue growth

 

 

Výzkum článek-5

Size of the business compared to year over year increase/decrease in EUR

 

 

The most critical hit in revenue growth was taken by both the smallest and the biggest businesses. 60% of the biggest businesses and almost half of the smallest saw a decrease of over 20%. On the other hand, mid sized businesses handled the crisis extraordinarily. Over 30% of them managed to increase their revenue growth by over 20%. There is also more correlation between “more than a 20% increase” and other categories than in the smallest and biggest businesses.

 

I Want To Have a Look at the Full Results

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