We wanted to see how eshops were handling the crisis and if it's important to frequently analyse one's marketing investments - so we asked.With 52 eshops as respondents across 3 countries in Europe we now have the answers.
1. There wasn’t crisis everywhere
2. Companies experienced revenue growths when analysing more often
E-shops, no matter which industry, that analysed their marketing on a daily basis saw revenue grow by 5%. Businesses that analysed on a weekly or monthly basis were more likely to experience decrease in their revenue.
3. Smaller eshops with revenue less 2 than million EUR suffered more, mid sized eshops performed the best in revenue growth
Size of the business compared to year over year increase/decrease in EUR
The most critical hit in revenue growth was taken by both the smallest and the biggest businesses. 60% of the biggest businesses and almost half of the smallest saw a decrease of over 20%. On the other hand, mid sized businesses handled the crisis extraordinarily. Over 30% of them managed to increase their revenue growth by over 20%. There is also more correlation between “more than a 20% increase” and other categories than in the smallest and biggest businesses.