We wanted to see how eshops were handling the crisis and how is it important to frequently analyze your marketing investments - so we asked.With 52 eshops as respondents across 3 countries in Europe we now have the answers.
1. There wasn’t crisis everywhere
2. Companies experienced revenue growths when analysing more often
Eshops, no matter in which industry, that analysed their marketing on a daily basis saw revenue growth by 5%. Businesses that analysed on weekly or monthly basis were more likely to experience decrease in their revenue.
3. Smaller eshops with revenue less 2 million EUR suffered more, mid sized eshops performed the best in revenue growth
Size of the business compared to year over year increase/decrease in EUR
The most critical hit in revenue growth was taken by both the smallest and the biggest businesses. 60% of biggest businesses and almost half of the smallest saw decrease by over 20%. On the other hand, mid sized businesses handled the crisis extraordinarily. Over 30% of them managed to increase their revenue growth by over 20%. There is also more relation between “more than 20% increase” and other categories than in smallest and biggest businesses.