ROIVENUE ATTRIBUTION FEATURES

ROIVENUE ATTRIBUTION FEATURES

We want you to get your investment right. That's why we built Roivenue, to help you turn increasingly complex marketing data into clean, actionable and precise insights. 
We put together the Attribution Scorecard for you to be able to grasp attribution features provided by number of vendors. So, where does Roivenue stand on those?

 

Summary of Roivenue Attribution Features 

 
 
cross-channel-attribution_5_orig                                 dda-models_2_orig                              attribution-path-length_orig

 
 
unified-marketing-mix-model_2_orig                                separate-acquisition-and-retention_2_orig                                impression-based-attribution_2_orig

   

 

    independence_1_orig                                automatic-model-update_7_orig                                fast-onboarding_2_orig                           

 

    

    cross-device_8_orig                                customer-lifetime-value_2_orig                                customizable-channel-definition_2_orig

 

   

  ad-fraud-treatment_9_orig                                 data-export_orig                                  cost-attribution_orig
      

                                                         

 

                                                         

 

Shedding light on why each of them matter 💡​

 

Screen Shot 2019-08-29 at 10.07.05 AM Measuring performance means measuring performance everywhere. Nothing less is acceptable, especially when the customer journey stretches over more than one device and a lot of touchpoints.

​Real champion vendors are the ones who can incorporate all online channels (including organic) as well as add offline touchpoints.  

 

 

Screen Shot 2019-08-29 at 10.16.09 AMBringing Marketing Mix Modeling with Multitouch Attribution Modeling can provide better answers and optimization to marketers' efforts.

​Even though MTA can get you very far and its importance has skyrocketed with the growth of digital marketing, good old MMM can still come in handy. While MMM's strong point remains offline, having a unified model - MMM + MTA can help to shed a light on the entire customer journey.

 

 

Screen Shot 2019-08-28 at 10.23.24 AMOver the last few years several major attribution vendors were acquired by major digital ad players.  Which in turn made a lot of clients feel uncomforable with their results. Some even abandoned those providers altogether. When looking for the ultimate source of truth clients are now opting for solutions that are independent of agencies, DSP or adexchanges.

 

 

noveA customer visits your Facebook page on his smartphone, checks your website on his laptop and does a purchase on a tablet. Cross-device matching messes customer journeys and a vendor that is not able to account for that serves a skewed results to his clients.

 

 

Simple math: Ad served ≠ Ad viewed.nove2

Viewability helps to count only impressions that are actually seen by the user. With ad fraud going through the roof, providers who are not able to distinguish between served and viewed impressions are not doing their clients a good service.

 

 

Screen Shot 2019-08-29 at 10.26.39 AMData-driven Attribution Models are offered by number of vendors, however for most of them the computations themselves remain a "black box" - no one will tell you how it works and you just have to trust the algorithm, take it or leave it.

​We at Roivenue for one hate that. That’s why we provide three different data-driven models. We can tell you exactly how the math being them work. And if you’re still not happy we can import your own model into the platform.

 

 

noe-6We don't have to tell you that it costs 5–10 times more to attract a new customer than to keep an old one. You probably also know that totally different channels, tactics and messaging are used for these two separate disciplines. So why would you work with a provider that puts all that in the same bucket?
 
Calculating attribution for acquisition campaigns together with those targeted at repeated buyers just makes no sense at all. Just saying.     

 

 

Screen Shot 2019-08-29 at 10.32.02 AM

Time is money. Marketers today can‘t wait weeks for the data. They need it within a hand's reach and they need it without delay. Models that are updated automatically to reflect changes happening, allow marketers to make confident decisions based only on the most current data.

  

 

 

noe1Using CLV, marketers get a powerful tool to help them invest in channels and users with the biggest potential in the long-term. Once you know your cost of acquisition and your CLV, you can get on real stuff - optimizing. Simply put, you can spend more money on acquisition because you simply know it is gonna do wonders. That is exactly how the fastest growing players increase the value of their customer base.
 
Not having this capability within the system, on the other hand, is then a pity at least. More likely a disaster if you think about it.

 

 

noe2

We hate silos.
 
Companies today have a lot of data centers and clients don't have to be locked out of it. A reasonable question to ask would be whether your vendor is providing you with the opportunity to make a further use of those data. Wide-ranging possibilities of data usage can help you to produce a meaningful analysis - doesn't matter if you are marketer, analyst or just curious. 

 

 

Screen Shot 2019-08-29 at 10.40.33 AMWe once found a customer that made 36 paid clicks before he finally bought a fridge. Analysing only the last four touchpoints would mean ignoring 89 % of his customer journey. Not very sound in other words.
 
The path that customers take to get to you and eventually (hopefully) buy from you is often a long and complex one. Restraining yourself to anything less than the unlimited length of touchpoints is going to obscure the results.

 

 

nove3-1Why all the fuss about the impression based attribution or view-throughs? Savvy marketers know that they should not overlook the value gained from impressions. Why? Let's say someone saw your display ad 6 times. He never clicked on it once, but two weeks later made a direct visit to your site and bought. Without impression-based attribution you would never know that direct conversion actually originated from those display ads.
 
Some people might have forgotten that that’s exactly the reason why you do display ads in the first place. To make your brand recognizable so that you become the brand of choice when the need for your stuff finally arises within the your customers’s head.

 

 

noe4You finally choose your provider, get all the budgetory approvals, fix all inconsistences in your analytics… and then wait for another half a year until the implementation is finally done.
 
Not gonna happen with us. Be fast or last. We all know that saying too well. And we also know that every week that is not spent optimizing, when it could have been, costs a great opportunity to improve your ROI. Our record implementation time is one week. Will we beat it together?

 

 

noe2-1​We believe, you should be able to work with marketing channels in the same way you are used to work with them, evaluate them or conceptually think about them. Anything else is a compromise at the very least, leading to an inability to take proper optimizing action.
 
Maybe you don't want to see Adwords but you want to split it into search, Youtube, PLA, DSA and GDN. Mabye you want to go even deeper and see the attribution coefficients for every single campaign in AdWords separately. Or on the other extreme – you want to combine display campaigns from different DSPs into one overarching channel.
Luckily Roivenue allows you to define your own channel and what traffic and ads go into it. Be plain sailing. ​​

 

 

nove4Paying more than 250.000 $ per year for ANY attribution solution is a shame! If competitors can do the same job for a fraction of the price it just makes you wonder what exactly are the money from your big fees supporting. Is it still towards improving your ROI?

 

 

 

What does Roivenue offer on top of that? Cross-chanel attribution

 

  • A dedicated Customer Success Manager (no, we don't mean an outsourced chat support person but a person who has helped CMOs of many brands with attribution before you).
  • Eight week training programme as a part of the deal. 
  • Discount for longer commitment.​​
  • Experienced Business Consultants that can help you make meaningful budgetary decisions.
  • A chance to be a beta-tester of our new features and have a reasonable chance on influencing the future development of the product.
  • Team that breaths to accommodate any needs you may have.​
  • Unlimited number of users.
  • Share data easily with your agency.
  • Integrate unlimited amount of goals.

 

Check our case studies and what our clients say about us

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