Comparing different vendors based on their website info with heavy marketing lingo or making heads and tails from a few sales pitches can deem a tricky and drudgery task. That’s why we made a structured comparison of 15 key attributions features between Roivenue and Impact.


Have a look at the full rankings of the Attribution Scorecard 2019

Scorecard Roivenue vs Google Analytics 360-1


Have a look at the full rankings of the Attribution Scorecard 2019

Get the Scorecard



What is Impact missing?



cross-channel-attribution_5_origMeasuring performance means measuring performance everywhere. Nothing less is acceptable, especially when the customer journey stretches over more than one device and a lot of touchpoints.

​Real champion vendors are the ones who can incorporate all online channels (including organic) as well as add offline touchpoints.


Built-in TV Attribution


TV attribution can sometimes be a tough nut to crack, yet ignoring offline activities can heavily skew your results.
Big brands still spend big on TV advertising as they know there is just no substitute to it.  You simply will not achieve the same scale without it and its impact is something you should think highly of in your marketing ecosystem.


Unified Marketing

Mix Model

unified-marketing-mix-model_2_origBringing Marketing Mix Modeling with Multitouch Attribution Modeling can provide better answers and optimization to marketers' efforts.

​Even though MTA can get you very far and its importance has skyrocketed with the growth of digital marketing, good old MMM can still come in handy. While MMM's strong point remains offline, having a unified model - MMM + MTA can help to shed a light on the entire customer journey.




Screen Shot 2019-08-28 at 10.23.24 AM ​Over the last few years several major attribution vendors were acquired by major digital ad players.  Which in turn made a lot of clients feel uncomforable with their results. Some even abandoned those providers altogether. When looking for the ultimate source of truth clients are now opting for solutions that are independent of agencies, DSP or adexchanges.


Cross Device    


A customer visits your Facebook page on his smartphone, checks your website on his laptop and does a purchase on a tablet. Cross-device matching messes customer journeys and a vendor that is not able to account for that serves a skewed results to his clients.




Automatic Model 


automatic-model-update_7_orig Time is money. Marketers today can‘t wait weeks for the data. They need it within a hand's reach and they need it without delay. Models that are updated automatically to reflect changes happening, allow marketers to make confident decisions based only on the most current data. 



Channel Definition

customizable-channel-definition_2_origYou finally choose your provider, get all the budgetory approvals, fix all inconsistences in your analytics… and then wait for another half a year until the implementation is finally done.
Not gonna happen with us. Be fast or last. We all know that saying too well. And we also know that every week that is not spent optimizing, when it could have been, costs a great opportunity to improve your ROI. Our record implementation time is one week. Will we beat it together?


Viewabily and Ad 

fraud treatment

ad-fraud-treatment_9_origSimple math: Ad served ≠ Ad viewed.

​Viewability helps to count only impressions that are actually seen by the user. With ad fraud going through the roof, providers who are not able to distinguish between served and viewed impressions are not doing their clients a good service.




What does Roivenue offer on top of that?

  • A dedicated Customer Success Manager (no, we don't mean an outsourced chat support person but a person who has helped CMOs of many brands with attribution before you).
  • Eight week training programme as a part of the deal.
  • Discount for longer commitment.​​
  • Experienced Business Consultants that can help you make meaningful budgetary decisions.
  • A chance to be a beta-tester of our new features and have a reasonable chance on influencing the future development of the product.
  • Team that breaths to accommodate any needs you may have.​
  • Unlimited number of users.
  • Share data easily with your agency.
  • Integrate unlimited amount of goals.


Check our case studies and what our clients say about us

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