ROIVENUE VS MARKETING EVOLUTION​

ROIVENUE VS MARKETING EVOLUTION​COMPARISON

Comparing different vendors based on their website info with heavy marketing lingo or making heads and tails from a few sales pitches can deem a tricky and drudgery task. That’s why we made a structured comparison of 15 key attributions features between Roivenue and Marketing Evolution.

 

Have a look at the full rankings of the Attribution Scorecard 2019

Scorecard Roivenue vs Marketing Evolution

 

Have a look at the full rankings of the Attribution Scorecard 2019

Get the Scorecard

 

 

What is Marketing Evolution missing?


nove

​A customer visits your Facebook page on his smartphone, checks your website on his laptop and does a purchase on a tablet. Cross-device matching messes customer journeys and a vendor that is not able to account for that serves a skewed results to his clients.

 

 

 

Simple math: Ad served ≠ Ad viewed.nove2

​Viewability helps to count only impressions that are actually seen by the user. With ad fraud going through the roof, providers who are not able to distinguish between served and viewed impressions are not doing their clients a good service.

 

 

noe

Data-driven Attribution Models are offered by number of vendors, however for most of them the computations themselves remain a "black box" - no one will tell you how it works and you just have to trust the algorithm, take it or leave it.
​We at Roivenue for one hate that. That’s why we provide three different data-driven models. We can tell you exactly how the math being them work. And if you’re still not happy we can import your own model into the platform.

 

 

noee

 

​Time is money. Marketers today can‘t wait weeks for the data. They need it within a hand's reach and they need it without delay. Models that are updated automatically to reflect changes happening, allow marketers to make confident decisions based only on the most current data.

 

 

 

noe2

We hate silos.
Companies today have a lot of data centers and clients don't have to be locked out of it. A reasonable question to ask would be whether your vendor is providing you with the opportunity to make a further use of those data. Wide-ranging possibilities of data usage can help you to produce a meaningful analysis - doesn't matter if you are marketer, analyst or just curious. ​

 

 

 

nove3-1Why all the fuss about the impression based attribution or view-throughs? Savvy marketers know that they should not overlook the value gained from impressions. Why? Let's say someone saw your display ad 6 times. He never clicked on it once, but two weeks later made a direct visit to your site and bought. Without impression-based attribution you would never know that direct conversion actually originated from those display ads.
Some people might have forgotten that that’s exactly the reason why you do display ads in the first place. To make your brand recognizable so that you become the brand of choice when the need for your stuff finally arises within the your customers’s head.

 

 

noe4You finally choose your provider, get all the budgetory approvals, fix all inconsistences in your analytics… and then wait for another half a year until the implementation is finally done.
Not gonna happen with us. Be fast or last. We all know that saying too well. And we also know that every week that is not spent optimizing, when it could have been, costs a great opportunity to improve your ROI. Our record implementation time is one week. Will we beat it together?

 

 

noe5

​Paying more than 250.000 $ per year for anyattribution solution is a shame! If competitors can do the same job for a fraction of the price it just makes you wonder what exactly are the money from your big fees supporting. Is it still towards improving your ROI?

 

 

 

What does Roivenue offer on top of that?

  • A dedicated Customer Success Manager (no, we don't mean an outsourced chat support person but a person who has helped CMOs of many brands with attribution before you).
  • Eight week training programme as a part of the deal.
  • Discount for longer commitment.​​
  • Experienced Business Consultants that can help you make meaningful budgetary decisions.
  • A chance to be a beta-tester of our new features and have a reasonable chance on influencing the future development of the product.
  • Team that breaths to accommodate any needs you may have.​
  • Unlimited number of users.
  • Share data easily with your agency.
  • Integrate unlimited amount of goals.

 

Check our case studies and what our clients say about us

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