Roivenue Blog

Resources: Articles, Case Studies, Power BI, Wiki, Client Success Stories, Whitepapers and Marketing Insights from the Roivenue team.

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Resources: Articles, Case Studies, Client Success Stories, Whitepapers and Marketing Insights from the Roivenue team.

How big players achieved effectivity and growth | Continuous improvement cycle

Jan 6, 2021 2:11:36 PM / by Pavel Šíma posted in Articles

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Continuous improvement: How big players achieve enormous effectivity and growth

 

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Roivenue vs Visual IQ

Dec 18, 2020 4:56:10 PM / by Sample HubSpot User posted in Articles

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Comparing different vendors based on their website info with heavy marketing lingo or making heads and tails from a few sales pitches can deem a tricky and drudgery task. That’s why we made a structured comparison of 15 key attributions features between Roivenue and Visual IQ.

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Feature by feature comparison of Visual IQ and Roivenue

Dec 18, 2020 4:44:31 PM / by Daniel Musialek posted in Articles

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Feature-by-feature comparison of Visual IQ and Roivenue

 

Check the scorecard to see which multi channel attribution tool gives you the features you need to optimize performance of online campaigns and maximize your marketing ROI.

 

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Data Exports 2.0.

Oct 22, 2020 3:59:50 PM / by Pavel Šíma posted in Insider, Articles

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Over the years, many of you marketers and data scientists have built numerous reports, dashboards and performed countless analyses on top of ROIVENUE data. 

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Introducing: Machine Learning RNN Attribution

Oct 6, 2020 3:21:49 PM / by Milan Knapp posted in Articles

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For over 5 years, ROIVENUE has been the leading marketing attribution tool spreading from Prague like wildfire to many European markets and the US. Even though our platform has been recognized with numerous awards, we always strive for better and more precise solutions. Having gathered feedback from numerous clients and billions of data points, we set out to build an even smarter and more nimble attribution model than we have used so far. After working on the model for a couple years and consequently running the old and new in parallel for a long time, we are introducing the all new data-driven attribution model based on artificial intelligence and Recurrent Neural Networks (RNN). It will replace the currently used classical Markov chains and Shapley value based models.

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Six Decisive Reasons Why You Should Start Using Power BI Right Now

Aug 25, 2020 9:40:20 AM / by Pavel Šíma posted in Articles

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What Happens When You Try to Replicate Our Service and What Can Be Learned

Aug 3, 2020 2:36:41 PM / by Pavel Šíma posted in Insider, Articles

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“If you think it’s expensive hiring a professional to do a job, try hiring an amateur” 

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The biggest change in ROIVENUE history

Jun 9, 2020 3:46:49 PM / by Pavel Šíma posted in Articles

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Analysis: E-shop achieved revenue growth even during COVID crisis doing this simple trick

May 7, 2020 9:54:08 AM / by Pavel Šíma posted in Insider, Articles

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We wanted to see how eshops were handling the crisis and if it's important to frequently analyse one's marketing investments - so we asked.

With 52 eshops as respondents across 3 countries in Europe we now have the answers.
 
I Want To Have a Look at the Full Results
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How To Simplify Your Multi-Channel Attribution Strategy

Feb 25, 2020 10:44:32 AM / by Sample HubSpot User posted in Articles

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What do my investments actually bring back?

It sounds like one of the most frequent questions we have when we think about our Marketing Strategy. Answering that question may seems simple or automatic, but when we look at the big picture it turns out to be the opposite. This is a black hole for many companies. 

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