Continuous improvement: How big players achieve enormous effectivity and growth

Comparing different vendors based on their website info with heavy marketing lingo or making heads and tails from a few sales pitches can deem a tricky and drudgery task. That’s why we made a structured comparison of 15 key attributions features between Roivenue and Visual IQ.

Feature-by-feature comparison of Visual IQ and Roivenue

Check the scorecard to see which multi channel attribution tool gives you the features you need to optimize performance of online campaigns and maximize your marketing ROI.

Over the years, many of you marketers and data scientists have built numerous reports, dashboards and performed countless analyses on top of ROIVENUE™ data. 

For over 5 years, ROIVENUE has been the leading marketing attribution tool spreading from Prague like wildfire to many European markets and the US. Even though our platform has been recognized with numerous awards, we always strive for better and more precise solutions. Having gathered feedback from numerous clients and billions of data points, we set out to build an even smarter and more nimble attribution model than we have used so far. After working on the model for a couple years and consequently running the old and new in parallel for a long time, we are introducing the all new data-driven attribution model based on artificial intelligence and Recurrent Neural Networks (RNN). It will replace the currently used classical Markov chains and Shapley value based models.

“If you think it’s expensive hiring a professional to do a job, try hiring an amateur” 

What do my investments actually bring back?

It sounds like one of the most frequent questions we have when we think about our Marketing Strategy. Answering that question may seems simple or automatic, but when we look at the big picture it turns out to be the opposite. This is a black hole for many companies.