Over the years, many of you marketers and data scientists have built numerous reports, dashboards and performed countless analyses on top of ROIVENUE™ data.
For over 5 years, ROIVENUE has been the leading marketing attribution tool spreading from Prague like wildfire to many European markets and the US. Even though our platform has been recognized with numerous awards, we always strive for better and more precise solutions. Having gathered feedback from numerous clients and billions of data points, we set out to build an even smarter and more nimble attribution model than we have used so far. After working on the model for a couple years and consequently running the old and new in parallel for a long time, we are introducing the all new data-driven attribution model based on artificial intelligence and Recurrent Neural Networks (RNN). It will replace the currently used classical Markov chains and Shapley value based models.
“If you think it’s expensive hiring a professional to do a job, try hiring an amateur”
What do my investments actually bring back?
It sounds like one of the most frequent questions we have when we think about our Marketing Strategy. Answering that question may seems simple or automatic, but when we look at the big picture it turns out to be the opposite. This is a black hole for many companies.
Roivenue Intern - your gate to the world of digital marketing, big data and AI
We want you to get your investment right. That's why we built Roivenue, to help you turn increasingly complex marketing data into clean, actionable and precise insights.
We put together the Attribution Scorecard for you to be able to grasp attribution features provided by number of vendors. So, where does Roivenue stand on those?