By: Zach Peterson
Data has become the foundation of modern business, but business knowledge of how to use it to its full potential has not kept pace. We held an event with our colleagues from AT Internet in an effort to help marketers understand that marketing ROI is both achievable and provable.
The digital marketing and advertising environment grows more complicated and disparate almost daily, with data flowing in to businesses from dozens or even hundreds of sources.
With better data, comes better decisions. Here, Roivenue’s Pavel Sima discussed how Roivenue’s data-driven attribution modelling allows marketers to invest intelligently. The days of last-click and first-touch attribution are gone, watch the presentation to find out why.
Measuring performance means measuring performance everywhere. Consumers are mobile, but mobile is but a part of a larger, multi-device ecosystem. Marketers and advertisers need to know how their mobile products are performing and, even more importantly, that data needs to be part of their larger analytical framework. Adrien Guenther from AT Internet discusses more here:
Roivenue helps you measure, analyze, and improve your marketing ROI. Get in touch to start making your marketing investment do more for your business.
To learn more about AT Internet’s analytics solutions, get in touch with us here in Prague and we’ll get you started.