IntroThere are thousands unique customer paths but just some are really valuable.
To see which mix of touchpoints works the best we created Detailed Path Analysis.
You just need to go to Roivenue Export → PowerBI → and copy your URL parameters into the template.
Slicers – This template has lots of different slicers. The first three helps you to filter length of paths, date and distinguish between conversion and non-conversion paths.
Last slicer finds all paths with selected channel.
KPIs – Below slicers you have four different KPIs.
Detailed Table – Contains basic metrics like Marketing Investment and Gross Profit but also contains Path structure and Length of each path.