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Attribution

Detailed Path Analysis

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Intro

There are thousands unique customer paths but just some are really valuable.
To see which mix of touchpoints works the best we created Detailed Path Analysis.

 

Prerequisites

Before you download the template, be sure your account has channel attribution.

 

 

How to use?

You just need to go to Roivenue Export → PowerBI → and copy your URL parameters into the template.

 

Paths

Describing the most crucial data about your business. Including investment, impressions, clicks, visits, conversions, revenue and gross profit.

Slicers – This template has lots of different slicers. The first three helps you to filter length of paths, date and distinguish between conversion and non-conversion paths.

attribution_path_roivenue

Last slicer finds all paths with selected channel.

path_roivenue

 

KPIs – Below slicers you have four different KPIs.

  • Number of unique paths
  • Path Conversion Ratio
  • Average Length of paths
  • Number of all touchpoints (this KPI is useful using the Value slicer)

pathkpi_roivenue

 

Detailed  Table – Contains basic metrics like Marketing Investment and Gross Profit but also contains Path structure and Length of each path.

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