What constitutes a good acquisition campaign?
It should be able to bring in new customers. But we try to look a lot deeper in this analysis, by evaluating ROI of this acquisition and also activity of the new user. It is always great to have a new customer. But even better, these newcomers should be coming back and making subsequent orders. And in the best case scenario, these subsequent orders should be bringing interesting margin into the business. So in acquisition campaigns template be ready to find out, which of your acquisition campaigns kicks the most ass!