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Campaigns

Performance

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Intro

When monitoring data on channel level is not detailed enough for you,
go one step deeper and see your campaign performance.
 
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Campaign Performance report allows you to see your marketing performance on the campaign detail level.

 

How to use

You just need to go to Roivenue Export → PowerBI → and copy your URL parameters into the template.

 

The Report

The template consists of 3 pages.This report is constructed on level of campaign and day. More detailed granularity level are available as well, reach out to your Client Success Manager.

 

Cost & Return

 The first Page named “Cost & Return” connects data from web analytics and marketing platform on the daily level.

On the top of the Page there are basic cards displaying overall metrics: Marketing Investment, Bounce rate, Cost per conversion, ROMI.
You are also provided filters: feel free to select days, platform and channel code.

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Main table on the Page provides data on AdCampaign level with following metrics:

  • Sessions

  • Clicks

  • Bounce Rate

  • Cost per Conversion

  • Conversions ( sourced From Web Analytics)

  • ROMI

 

Web Analytics

The second page consists of the data from your Web Analytics.
Basic filter on the top available: selects dates, platforms, channels.

 The main table provides data on the campaign level with following metrics:

  • Sessions
  • Bounce rate
  • Conversions
  • Hits
  • Users
  • Conversion rate
  • Sessions per user
  • Hits per session

 

Marketing Platform

The Third Page consists of the data from your Ads platforms.
Basic filter on the top available: selects dates, platforms, channels.

The main table provides data on the campaign & adgroup level with following metrics:

  • Clicks

  • Impressions

  • Reach

  • Views

  • Marketing Investment

  • Conversions

  • CTR