IntroAs a manager of multiple marketing channels,
you have to answer different questions which arise during your analyses.
From the general questions like:
To the very specific questions and deep questions:
In the first list you can see the bar chart with:
In terms of return on marketing investment, The calendar gives you detailed overview of every single day and highlights the most efficient ones.
In the scatter chart, the value and the amount of conversion for each channel is represented, on the X line with number of conversions, on the Y line with the revenue per conversion. In the bar chart on the right side you can identify the over-invested or under-invested channel in terms of their % share on total in both revenue and investment.