Evaluate channels in line with how you conceptually think about them and work with them. Not according to technicalities like which source the visitor came from. Roivenue allows you to connect visits from across platforms.
Choose a preferred level of granularity. Are you more of a managerial type and want to evaluate AdWords performance as a whole? Or do you want to split it into search, GDN, YouTube, and Google Shopping ads? Or do you even want to look at the campaign or AdGroup level? You choose the level of granularity you want to work within each digital channel.
Correct tagging errors and irregularities. Did you change tagging standards recently? Do you use two agencies which employ different approaches? Do your people make typos in parameters all the time? Thanks to Roivenue, none of that matters as you can always set your mapping rules to accommodate all those irregularities.
Set-up the inputs for Roivenue advanced features. The way you set up your channels for reporting purposes is also going to determine the way they enter the attribution calculation, path analysis, and budget optimizer.
Marketing Channels in Roivenue Path Analysis, where each bubble represents one channel and the size of the bubble depends on activity within the channel. The channels you define will be the lens through which you analyse your marketing activities.